One of the greatest Portuguese textile group, world famous by its vertical integration model and the quality of its products, namely in the underwear and activewear industries.

IMPETUS Group wants to ensure the world to know their great quality standards, thus communicating them their vertical structure, one of Europe’s most complete.


One family. One company. One life.
A history of commitment towards customers and community.

The proposed challenge was to create a video and an institutional brochure that could communicate the group’s history, its vertical structure and great production capacity, as well as its concern with the community and the environment.

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Brand Strategy:


Brand Identity:


Brand Experience:


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