Expresso Saúde

Health clinic – in Braga, Portugal – with more than 20 years of history.

Very poor branding and naming. Losing associates due to the entry of new players in the market, namely private hospitals.

[proj_attr]

Upgrading the facilities and improving the identity work, so neglected until then.

To lead a rebranding that would allow to found a new coherent brand, stimulating the entry of new associates and communicating the existence of new clinical utilities, namely new specialties and service innovations.

— find more at expressosaude.pt

Brand strategy

25%

Brand identity

85%

Brand experience

85%

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