Expresso Saúde

Health clinic – in Braga, Portugal – with more than 20 years of history.

Very poor branding and naming. Losing associates due to the entry of new players in the market, namely private hospitals.

Upgrading the facilities and improving the identity work, so neglected until then.

To lead a rebranding that would allow to found a new coherent brand, stimulating the entry of new associates and communicating the existence of new clinical utilities, namely new specialties and service innovations.

— find more at expressosaude.pt

Brand strategy

25%

Brand identity

85%

Brand experience

85%

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