Health clinic – in Braga, Portugal – with more than 20 years of history.
Very poor branding and naming. Losing associates due to the entry of new players in the market, namely private hospitals.
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Upgrading the facilities and improving the identity work, so neglected until then.
To lead a rebranding that would allow to found a new coherent brand, stimulating the entry of new associates and communicating the existence of new clinical utilities, namely new specialties and service innovations.
— find more at expressosaude.pt
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