Chocolates Avianense

Centenary brand with an extended product portfolio. Mid-large market share in the Portuguese market. Sales performance: significant growth year on year.

Avianense is a brand with a long history, made of many ups and downs. Recovered some years ago, the company behind Avianense has been building a dense product portfolio without taking into account the coherence and general guidelines of the brand identity.


To proceed to a conservative rebranding which could help to homogenize brand image across channels (and actual products), strengthening the brand identity.

To create new concepts behind the products that might cause measurable impact on new audiences. To grow its digital channels and to further proceed to an internationalization process.

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Brand strategy


Brand identity




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